Big ideas.
Made real.

The pathway

The Chamber had a steady stream of stories: business owners with something to share, city officials with updates, and members opening their doors. I handled the planning and set up the interviews, then documented the ribbon cuttings. Working autonomously meant carrying each piece from the calendar through the edit.

The work continued beyond the event itself. I managed social content and community engagement, kept the ChamberMaster website updated, created monthly pitch decks, and managed the biweekly newsletter. Those channels gave the coverage a longer life and kept members connected to what was happening across the community.

EMPLOYER

Maggie Titerington

NICHE

Chamber of Commerce

TIMELINE

1 year

Deliverables: Social Media Management, Video Interviewing, Community Management, Chambermaster Website, Newsletter Management, Video Editing, Monthly Pitch Decks.

The pathway

The goal was to increase online sales for an art glass retail studio inside a four-month engagement. The studio had a real local reputation, but its online presence wasn't reaching past the people who already knew it. The opportunity was sitting in plain sight: the work is made by hand, with fire, in front of you. The process itself was the content.

So I filmed the making and let the craft carry the story instead of the product listing. That turned into a repeatable film, edit, and publish cycle across social, the WordPress site, and paid advertising, so every shoot fed more than one channel. Impressions rose 200.8%, reach 175.8%, and link clicks 465.7%. The top performers — 17.8K and 13.3K views — set the format for the next round of content.

Client: Gini Garcia

The pathway

MACH1 was a startup with a lot of places to show up. Social content introduced the brand. The website gave people somewhere to learn more. Partner campaigns and convention booths brought it into new conversations. My work moved between those settings, connecting the everyday marketing with the bigger brand presence.

That meant managing the social content and WordPress updates, creating training materials and advertising, and planning promotional events. I edited video and podcasts, then represented the brand face to face at conventions. Each format asked for a different approach, but the starting point stayed the same: what does someone need to understand, and how can I make it clear?

EMPLOYER

Laura Narpaul

NICHE

B2B Startup App

TIMELINE

2 years

Campaign collaborations: Pep Boys, Discount Tire, Tow Professional.

Deliverables: Social Media Management, Wordpress Upkeep, Vendor Marketing, Podcast Planning & Editing, Event Planning, Video Editing, Advertising, Training Materials.

The pathway

Tamika was launching a beauty and wellness brand and needed the branding to exist before the products could go anywhere. Four weeks, from nothing. The work started with brand guidelines, because every asset made after that point had to agree with itself, and a launch is the worst time to still be deciding what the brand looks like.

From there I assembled a team of creatives and facilitated multiple product photo shoots, covering both product and lifestyle so the brand had range on day one. Behind-the-scenes content came out of the same days at no extra cost. Then I designed branded templates, so Tamika could keep publishing in her own brand after the engagement ended instead of starting over.

Client: Tamika Johnson

The pathway

Leanne was launching wearable sculptures and needed branding to exist before the work could be sold. The goal was concrete: more engagement, and 1,000 followers in three months. The pieces are sculptural, so a flat product photo loses most of what makes them worth buying. You have to see them on a body, moving.

So I built the launch around video. Brand guidelines set the look, then multiple product shoots fed a content library weighted toward motion over stills, with branded templates to keep the feed consistent between shoots. I managed the Squarespace site so the audience the content built had somewhere to buy. Over three months impressions went from 3,580 to 10,759, monthly accounts reached passed 1,000, and reach to people who didn't already follow her rose 277% — the audience was growing past the people she already knew.

Client: Leanne Blackwell